EXITED

Exiting GOOG

> What it did to the book

Holding Weight before Weight after
GOOG · Alphabet Inc. 6.9%

They bumped nicely on earnings, and I’m too unsure about the company’s strategy to hold them at this valuation.

> How this has aged

Total return from Jul 23, 2026 to Sep 9, 2026. Computed from prices after the fact, not self-reported.

Holding Since FTSE All-World
Alphabet Inc. +0.9% +1.3%
Book since
+2.0%
FTSE All-World since
+1.3%

> Comments